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softnous

Grow — Search, ads, social and campaigns

Creator partnerships that survive the FTC

Sourcing, briefing, contracting and measuring creator partnerships, with compliant disclosure built into every brief.

  • Grow practice
  • From $2,600 USD / $3,500 CAD
  • We reply within one business day

The expensive mistakes in creator marketing are not creative. They are a contract that forgot to buy usage rights, so the one post that worked cannot be run as an ad — and disclosure handled badly enough to attract a regulator.

We treat sourcing and briefing as the deliverable, and the content as the output of doing those two things properly.

How we work

What happens after you get in touch

  1. 0130 minutes

    Discovery call

    We dig into the goal, the budget and the deadline. You leave knowing which services you actually need — including the ones you thought you needed and do not.

  2. 023–5 days

    Plan and fixed quote

    A written plan naming every deliverable, the schedule, and one price covering all of it. No hourly surprises, no change-order ambush in week six.

  3. 03Ongoing

    We run it, you watch it

    One account lead across every service, something to look at every week, and a shared board you can read without booking a meeting.

  4. 04Week one onward

    Hand over and compound

    Files, accounts and logins transfer to you — you own all of it. Then the services reinforce each other instead of competing for credit.

Questions

Asked before, answered here

What are the FTC rules here?

In the US, a material connection between brand and creator must be disclosed clearly and conspicuously — and the advertiser, not just the creator, carries responsibility. Buried hashtags, disclosure below the fold, or a vague "thanks to" are the common failures. We put the requirement in the brief and check the posted content.

Micro or macro creators?

Usually micro, and usually several. Engaged audiences in the 10k to 100k range typically outperform one expensive name on cost per acquisition, and running several at once tells you which audience actually responds.

Often paired with

What usually comes next

These are the services clients most often combine with this one, and combining them inside one contract is the point.

Grow

Social Media Marketing

Paid social and organic programs with a creative testing loop, so spend follows what demonstrably works.

from $2,100 USD
Grow

Marketing Campaigns

Launches, seasonal pushes and always-on programs run across ads, email, social and landing pages as a single coordinated effort.

from $4,500 USD

Need influencer & creator marketing? Let us scope it.

A 30-minute call, a straight answer on fit, and one fixed written price if it makes sense. If it does not, we will say so — and point you somewhere better.

United States
+1 (646) 555-0188

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